On Wednesday night, Playboy Enterprises confirmed in a press release that its founder, Hugh Hefner, had died at 91. Hefner died of natural causes, surrounded by friends and family.
"My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights, and sexual freedom," Hefner's son Cooper, the chief creative officer of Playboy Enterprises, said in a statement.